Alternative Camera

The perfect balance of mobility and quality.

Capture your perfect moments with the world’s first Translucent Mirror Technology DSLR enabling simultaneous focusing…

With 4D FOCUS, You'll Never Miss That Perfect Moment Capture unforgettable moments for posterity with…

World's first fixed lens 35mm camera. For a more in-depth look, check out the DSC-RX-1…

20.1MP Exmor HD APS-C CMOS Sensor, 15-Point AF with 3 Cross-Type Sensors Translucent Mirror Technology,…

Don't let life pass you by. Capture fast action that other cameras miss thanks to…

Exclusive Translucent Mirror Technology DSLR with 18-135mm kit lens provides superb still and video capture…

Sony Alpha SLTA55VL DSLR with Translucent Mirror Technology (Black)

Introducing the world’s first 1” (1.0-type) stacked CMOS image sensor with DRAM chip and a…

Now, nothing is beyond reach. Aim for more dramatic stills and movies from wide-angle to…

Best of both worlds, 24.3 megapixel and up to 10 fps. Get action photos, HD…

Featuring the world’s fastest AF acquisition time of 0.03 seconds and up to 24 fps…

World’s fastest autofocus speed and most extensive autofocus coverage plus newly developed 24.2 MP APS-C…

24.2 MP Exmor CMOS sensor with world’s fastest AF speed (0.05 sec.) and highest number…

Sony α (alpha) SLT-A77V Digital SLR. World’s fastest shooting DSLR. Get action photos, HD Movies…

The Alpha 6100 include a 24.2MP Exmor CMOS image sensor, the latest bionz x image…

Advanced APS-C camera with 24.2 MP Exmor CMOS sensor, the World’s fastest autofocus (AF) speed1…

No other full frame, interchangeable-lens camera is this light or this portable. 24.3 MP of…

Discover truly remarkable clarity with Sony's innovative new full frame DSLR that doubles as a…

Presenting the world’s smallest and lightest1 full frame interchangeable lens camera. With a groundbreaking 35mm…

42.4MP Full-frame back-illuminated Exmor R® CMOS sensor 35mm F2.0 ZEISS® Sonnar T lens with macro…

Capture the moment more decisively than ever before. Sony’s α77II delivers the world’s fastest1 Ch01…

The Alpha 6600 include a 24 2MP Exmore CMOS image sensor the latest bionz x…

No other full frame, interchangeable-lens camera is this light or this portable. 36MP of rich…