Sony RX1

World’s first fixed lens 35mm camera. For a more in-depth look, check out the DSC-RX-1 .

Sony A68

With 4D FOCUS, You’ll Never Miss That Perfect Moment Capture unforgettable moments for posterity with the a68. The world’s highest number of phase-detection AF points (79) covering a wide AF area will catch moments that last for a lifetime. The Exmor CMOS sensor and BIONZ X image processing engine deliver the imaging impact that you aim for. Dials, controls and displays make shooting more intuitive and immediate to optimize operability. Superb AF Performance: The world’s highest number of phase-detection AF points (79) covering a wide AF area for ultimate accuracy and tracking performance. Sensational Sensor and Processor: The Exmor CMOS sensor and BIONZ X image processing engine achieve high image quality and wide sensitivity range. Versatile, Convenient Control: The top display panel and rear control wheel make functions quick and easy to access and use. 79-Point High-Density Phase-Detection AF System Covers More Action Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. Translucent Mirror Technology enables precise phase-detection AF even with continuous shooting and movie modes. World’s most AF points: 79 phase-detection AF points provide wide frame coverage and ultimate tracking accuracy. Fast AF speed: Distance measuring phase-detection sensor for instant subject focus. Steadfast AF tracking: Advanced algorithm maintains clear focus for up to 8 fps continuous shooting. Proprietary Translucent Mirror Technology Sony’s uni…

Sony A33

Capture your perfect moments with the world’s first Translucent Mirror Technology DSLR enabling simultaneous focusing and capture. Continuous shooting is 7 frames per second, complete with continuous auto focus. Auto focus is also visibly faster in Live View and HD Movie modes.

Sony A7 II

Sony Alpha 7 II E-mount interchangeable lens mirrorless camera with full frame sensor

Sony A7R

No other full frame, interchangeable-lens camera is this light or this portable. 36MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi sharing and an expandable shoe system. It’s all the full-frame performance you ever wanted in a compact size that will change your perspective entirely. NFC: One-touch remote, One-touch sharing

Sony A77 II

Capture the moment more decisively than ever before. Sony’s α77II delivers the world’s fastest1 Ch01 shooting at 12 fps, while amazing 79-point Phase Detection AF keeps fast-moving subjects in focus and a 24.3MP sensor delivers stunning and detailed imagery. Even sharing is fast thanks to built-in Wi-Fi and NFC.

Sony RX1R II

42.4MP Full-frame back-illuminated Exmor R® CMOS sensor 35mm F2.0 ZEISS® Sonnar T lens with macro capability World’s first 1 user-selectable optical variable low-pass filter Fast Hybrid AF with 399 focal plane phase-detection AF points Retractable 2.4-million dot XGA OLED Tru-Finder™ w/ ZEISS T coating Fixed lens design allows the lens & sensor to be aligned at the micron level Simple connectivity to smartphones via Wi-Fi® and NFC™ w/ camera apps 2 User selectable compressed or uncompressed 14-bit RAW still image Tiltable 3” (1,229k dots) Xtra Fine LCD™ Display Resolution meets sensitivity 42.4MP up to ISO 102,400 3

Sony A99

Discover truly remarkable clarity with Sony’s innovative new full frame DSLR that doubles as a world-class filmmaking camera. With the world’s first Dual AF system10 and Translucent Mirror technology, you are no longer bound by limitations of the traditional DSLR. This massive leap forward delivers astounding 24MP resolution plus uncompressed, Full HD video recording—all wrapped in an ultra-light, magnesium alloy body.

Sony A7

No other full frame, interchangeable-lens camera is this light or this portable. 24.3 MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi sharing and an expandable shoe system. It’s all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.