Sony RX1R

Discover astonishing picture clarity and fine-tuned performance without the optical low-pass filter (OLPF). In a land where detail is king, we’ve completely maxed out image sharpness by removing the OLPF. What’s left is a full-frame, 24.3-megapixel marvel that captures amazing detail resolution-and fits right in your pocket.

Sony A6000

79-point focal plane phase-detection AF sensor. The compact, lightweight camera delivers superb image quality – via newly developed 24.3-effective-megapixel (approx.) Exmor APS HD CMOS sensor and BIONZ X image processing engine – as well as highly intuitive operation thanks to an OLED Tru-Finder and two operation dials. The charging time is approximately 310 minutes. Sensor – Anti-Dust System – Charge protection coating on Optical Filter and ultrasonic vibration mechanism. Audio – Built-in stereo microphone

Sony A560

Don’t let life pass you buy. Get the fast action that other cameras miss thanks to Sony’s Quick AF Live View. Take in the landscape with 3D Sweep Panorama mode.1 See into the dark with Handheld Twilight and Multi-Frame NR modes. And preserve your memories with amazing Full HD 1080i movies.

Sony A77

Sony α (alpha) SLT-A77V Digital SLR. World’s fastest shooting DSLR. Get action photos, HD Movies and Live View shots that other cameras miss, thanks to Sony’s exclusive Translucent Mirror Technology. Enjoy 24.3 megapixel resolution – with the world’s fastest shooting – up to 12 frames per second – and the world’s first OLED electronic viewfinder.

Sony A65

Best of both worlds, 24.3 megapixel and up to 10 fps. Get action photos, HD Movies and Live View shots that other cameras miss, thanks to Sony’s exclusive Translucent Mirror Technology. Enjoy smooth and creative HD video at full 1920 x 1080 resolution – at either 60p or 24p frame rate – plus the world’s first OLED electronic viewfinder.2

Sony A55

Sony Alpha SLTA55VL DSLR with Translucent Mirror Technology (Black)

Sony A57

Exclusive Translucent Mirror Technology DSLR with 18-135mm kit lens provides superb still and video capture performance.

Sony A580

Don’t let life pass you by. Capture fast action that other cameras miss thanks to Sonys Quick AF Live View and its accurate display of your subjects movements. You can also take in the landscape with 3D Sweep Panorama mode and harness gorgeous details in dark scenes with Handheld Twilight and Multi-Frame NR modes. Want to shoot video in the same quality as some major TV networks? This model records Full HD 1080/60i movies that look fantastic on your compatible HDTV. Finally, the 3.0″ (diag.) LCD is tiltable, allowing for easy framing of extra low or high-angle shots. FEATURES: 16.2 megapixels; amazing pictures – You get incredible detail and gorgeous enlargements. Thanks to the APS-C sensor size and Sonys Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise. Quick Auto Focus Live View – Unlike competing cameras, the DSLR-A580 is just as responsive in Quick Auto Focus Live View mode as in optical viewfinder mode. That’s because, unlike the others, the A580 uses the same “phase detection” auto focus for Live View as for the optical viewfinder. While other Live View systems are severely restricted, Sony’s performs superbly any time-even if you’re shooting handheld or chasing after moving subjects like kids or pets. Multi-frame NR – Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.) Sweep Panorama mode – Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to

Sony A58

20.1MP Exmor HD APS-C CMOS Sensor, 15-Point AF with 3 Cross-Type Sensors Translucent Mirror Technology, Auto Object Framing and Auto HDR 8fps Full Resolution Continuous Shooting, SVGA OLED Tru-Finder 1,440k-Dot EVF 2.7 460.8k-Dot Tilting LCD Monitor, Full HD 1080i/p Video at 60 or 24fps SteadyShot INSIDE Image Stabilization, ISO 100-16000 with Noise Reduction