The rush lasts a moment. The memory lasts a lifetime. If you spend more time hanging from belay lines than waiting in club lines, if a snowy forecast makes you grin ear to ear, if you measure your weekends by bumps and bruises, meet your next favorite piece of gear: the waterproof, freezeproof and shockproof COOLPIX AW110. Built as rugged as you, the COOLPIX AW110 captures your extreme moments as mind-blowing photos, Full HD 1080p videos and ultra-smooth slow motion sequences. With built-in Wi-Fi® for instant sharing, a full-featured GPS with mapping, Points of Interest and Electronic Compass plus all the imaging power of a Nikon, you can finally bring home the rush of going big.